Williams Auto Group's 'Drive Pink' Campaign Returns to Support Guthrie Breast Care Fund

October 10, 2025

This October, vehicle purchases and service appointments at Williams Auto Group will help support local breast cancer patients. 

For the 10th year, Williams Auto Group's "Drive Pink" campaign will turn every sale and service into a donation to the Guthrie Breast Care Fund, helping patients cover essential costs not typically covered by insurance. 

Customers at any of the Williams locations in Sayre, PA., or Elmira, NY, join a community effort to ease financial burdens for breast cancer patients, helping with postsurgical supplies, medication, testing and imaging. As a thank you for their support, every customer will receive a pink ribbon. 

"Our 'Drive Pink' campaign is just one of our commitments to this community," said Dalton Williams, vice president of Williams Auto Group. "For a decade, we've seen the incredible impact we can make together. Our team is proud to stand with Guthrie to ensure patients have resources to focus on healing." 

Here's how you can "Drive Pink" and make a difference: 

  • Vehicle Purchase: Williams will donate $50 to the Guthrie Breast Care Fund for every new or used vehicle sold. 

  • Vehicle Service: Williams will donate $1 for every service appointment completed. 

Join Williams Auto Group and Guthrie in the fight against breast cancer this October. Your next service or vehicle purchase can make a meaningful difference for neighbors in need. 

Participating locations include: 

  • Williams Toyota of Elmira 

  • Williams Kia of Elmira 

  • Williams Honda of Elmira 

  • Williams Toyota of Sayre 

  • Williams Subaru of Sayre 

  • Williams Ford of Sayre